BIJOUMONTRE Unveils BM by BIJOUMONTRE: A New Brand of Contemporary Luxury

BIJOUMONTRE, renowned for its expertise of Swiss jewelry watchmaking, is proud to announce the launch of its new sub-line, BM by BIJOUMONTRE. This innovative line harmonizes the richness and refinement of BIJOUMONTRE’s Swiss heritage with the boldness of contemporary design, creating a unique offering, which bridges the gap between democratic accessibility and masterful refinement. As an extension of the BIJOUMONTRE brand, BM by BIJOUMONTRE promises to uphold the tradition of impeccable quality while introducing a fresh, dynamic aesthetic to the world of accessible luxury timepieces.

BM by BIJOUMONTRE is an embodiment of BIJOUMONTRE’s legacy of Swiss excellence, infused with a contemporary twist. What sets BM by BIJOUMONTRE apart is its unique positioning—merging the bold colors and innovative designs BIJOUMONTRE is celebrated for, with a new level of daring sophistication within the unison of accessible heritage. BM by BIJOUMONTRE upholds the brand’s promise to using genuine diamonds and precious stones, creating masterworks of beauty and time-keeping. Furthermore, every watch under this new label is powered by Swiss movements, ensuring the precision and reliability that BIJOUMONTRE is known for.

BIJOUMONTRE has a rich Swiss heritage and upholds its expertise in jewelry watchmaking. With a dedication to utilizing the most precious materials and drawing inspiration from timeless symbols of femininity, BIJOUMONTRE creates timepieces of sublime beauty and precision. The Swiss Movement promise label of BM by BIJOUMONTRE signifies a commitment to innovation and refinement in the art of watchmaking. The introduction of BM by BIJOUMONTRE continues this legacy, offering a fresh perspective that resonates with modern watch enthusiasts.